The system works.
Here’s the proof.
MarginFoundry wasn’t created in a boardroom. It was built inside a construction company that needed it to survive and then thrive.
6% → 14%
Margin Improvement
$300K
Avg. Annual Savings
3–6 Mo
Time to Result
50%
Cost Reduction
Where it Started
The Company that Proved the System Works.
We Love Paving (WLP) is a USA-based contractor founded by Alfred Trejo. As the company scaled past $5M, it hit the “complexity wall.” MarginFoundry was developed as the internal operating system to solve this bottleneck battle-tested in the field for years before being offered to the market.
Invisible Margins
Revenue grew past $5M but net profit was invisible until year-end tax preparation. Decisions were made on gut feel.
Invisible Margins
Revenue grew past $5M but net profit was invisible until year-end tax preparation. Decisions were made on gut feel.
Invisible Margins
Revenue grew past $5M but net profit was invisible until year-end tax preparation. Decisions were made on gut feel.
14%
Optimized Margin
$80K
Yearly Waste Eliminated
< 5 Years
Timeline to Freedom
“This system became MarginFoundry. Battle-tested before it was offered to anyone else.”
Where it Started
The Company that Proved the System Works.
6% → 14%
Average improvement across 12-month engagements. Achieved via precision job-costing and overhead rationalization.
$300,000
Direct profit recovery from identified leaks in procurement, payroll, and vendor management.
M3
Strict Roadmap ReviewIf milestones aren’t tracking by Month 3, we stop the clock and adjust immediately.
30D
Payback Period60D
FinancialsRapid integration timeline engineered specifically for critical operational visibility.
Results by Service
Measurable Precision
Marketing & Growth
01
3x increase in qualified construction leads within 90 days.
02
60% reduction in CPL through high-intent SEO and attribution tracking.
Financial Analysis
01
Total margin visibility established within 30-45 days of engagement.
02
60% reduction in CPL through high-intent SEO and attribution tracking.
Cost Reduction & Ops
01
Founder removed from daily bottlenecks; board reporting active by month 6.
02
Vendor contracts renegotiated for an average 5-8% rate improvement.
Market Validation
Client Results
$6.2M Revenue Contractor
Margin Improvement
6% → 12.4%
Waste Identified
$34,000
“This system became MarginFoundry. Battle-tested before it was offered to anyone else.”
$9.8M General Contractor
Lead Gen Growth
3x In 90 Days
Cost Per Lead
-60% Reduction
“We were busy before. Now we’re profitable and busy. The sales tracking system changed our closing rate.”
$4.1M Revenue Contractor
Decision Visibility
Live in 60 Days
Operating Expenses
$28,000 Savings
“For the first time, I have my weekends back. The system tracks profit leaks while I focus on scaling.”
Confidential client details per agreement. Results verified.
Market Validation
Executive Briefings
Contractor | Paving
“Transitioning from guessing to knowing.”
CEO | General Construction
“Reclaiming the executive agenda.”
Owner | Specialty Trades
“Scalable marketing that actually pays.”
Video testimonials coming soon. Book a call to speak with a client.
Market Validation
Executive Briefings
Every MarginFoundry engagement begins with a strict roadmap. We do not disappear after onboarding. If defined milestones are not met by Month 3, we stop the clock and fix the engagement before continuing.
01
Defined Milestones
No vague promises. Hard metrics established before we start.
02
Month 3 Review
If results aren’t tracking, we adjust or we don’t bill.
03
Accountability
One senior point of contact, fully responsible for your ROI.
Ready to see results in your operation?
Book a free 30-minute Business Audit. We’ll review your marketing, financials, and operations, and show you exactly where your margin is leaking.
Exclusively for contractors with revenue of $2M–$25M.