Built From the Inside,Not Sold From the Outside
MarginFoundry wasn’t created in a boardroom. It was built inside a real construction company that needed it to survive and then to scale.
Built From the Inside,Not Sold From the Outside
Most contractors don’t fail because they’re bad at their trade. They fail or plateau because their backoffice is running on a combination of gut feel, disconnected software, and vendors who have no idea what the other is doing.
Revenue grows. Crews get busier. And yet margin stays flat, or shrinks. The owner becomes the bottleneck for every decision. The books are always a month behind. And nobody can tell you, right now, whether the job you finished last week actually made money.
That’s not a people problem. It’s a systems problem. And it’s fixable.
No real-time visibility into job-level margin or cash position
Three to five vendors operating without coordination or shared data
Marketing spend with zero revenue attribution just “leads”
Owner bottleneck on every hiring, pricing, and operations decision
Books closing 30–60 days after the month ends too late to act
The Fragmented Backoffice
Marketing Agency
No data sharing
Bookkeeper
No data sharing
Field Operations
No data sharing
Sales Process
No data sharing
Real-Time Reporting
$0
Where It Started
The $5M wall every contractor knows.
Phase 01 · The Beginning
Started From Nothing
No investors, no safety net. Alfred built We Love Paving from field experience and the willingness to figure out what nobody taught him. Revenue grew. Crews got hired. The business moved fast.
Phase 02 · The Wall
Crossed $5M and Hit the Ceiling
Revenue kept climbing but margin visibility didn’t. Books were always a month behind. Marketing spend had no clear ROI. Every decision still ran through Alfred. The business was growing faster than the system could handle.
Phase 03 · The Build
Built the System Himself
Real-time P&L by project. A marketing engine that tracked cost per lead. An operational structure that removed the owner from daily decisions. Not theorized built and tested inside a real company, on real jobs, with real consequences.
Phase 04 · The Proof
Net Margin: 6% → 14%
With the system in place, margin improved, operational dependency dropped, and the business scaled without the owner as the critical path. We Love Paving became the live proof of concept.
“I didn’t hire a consultant. I hired myself and built the system the business needed to stop depending on me.”
Alfred Trejo — Founder
The Mission
Most Contractors Never Get the System. We Change That.
The backoffice built for We Love Paving was a survival tool. When it worked, it became clear that every contractor between $2M and $25M needs the same level of institutional infrastructure. We don’t consult. We build and run it for you.
Built by an operator. Not theorized by a consultant.
What He Built
The System That Fixed It
Real-Time Dashboards
Profit per project and crew productivity visible every Friday. Stop waiting until month-end to see the damage.
P&L by Project
Granular visibility into which jobs made money and which didn’t. Data-driven management, not assumptions.
Financial Awareness
Bridging the delta between assumed margin and real margin. We make the invisible visible.
Marketing Engine
Consistent lead generation through construction-specific SEO, paid ads, and content. No more referral dependency.
The Team
Built by an Operator. Run by Specialists.
Founder & Managing Director
Alfred Trejo
Alfred leads the strategic direction, sales, and advisory for every MarginFoundry partner. He is also the founder of We Love Paving, where the entire MarginFoundry system was built, tested, and proven before it was offered to anyone else.
Unit 01
Marketing
A 4-specialist engine dedicated to consistent lead flow without referral dependency.
SEO
Content
Paid Ads
Design
Unit 02
Data & Analytics
Led by a senior analyst focused on real-time visibility and reporting accuracy.
KPI Tracking
Dashboards
P&L Analysis
Unit 03
Operations
A 10-12 member delivery team managing the daily backoffice load of your company.
Full Delivery
Admin
Execution
Validation
From the field to the boardroom.
We Love Paving served as the live incubator for every process, dashboard, and operational protocol inside MarginFoundry. This is the evidence of the system’s impact.
Net Margin Growth
6% → 14%
$ 80K / YEAR
Operational Status
Board-Level
Time to System Maturity
< 5 Years
Ready to Build Your System?
Book a free 30-minute Business Audit. We review your books and operations to identify exactly where your margin is leaking.
Exclusively for contractors doing $2M–$25M in annual revenue.